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The rise and fall of Pokemon Go

1/27/2017

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Probably one of if not the most downloaded app of 2016. An early attempt at using augmented reality technology in a game. Initially it caused a huge spike in Nintendo's share price, followed by an equally rapid collapse once people realised the Nintendo company did not own the app. 
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Compare the above to the spike in Google searches:
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While the number of searches has fallen to close to zero Nintendo's share price remains about 67% higher than before the release of Pokemon Go (around 25,000 after, around 15000 before). So overall it was a good event for Nintendo share holders.
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